Module 07 · Operator funnel
Expand without a second lease
For restaurants and caterers already in business. A mobile unit extends an existing brand into events, catering and new neighborhoods — without construction, a lease, or fixed overhead on empty hours.
This module will include
- 01Operator-to-operator positioning, distinct from the entrepreneur funnel
- 02Second-unit economics framed against a fixed-location expansion
- 03Catering and event channel positioning
- 04Brand-continuity emphasis: wrap, menu and identity matched to the existing location
- 05Multi-unit and fleet enquiry path
- 06Separate lead source tagging so CRM reporting can distinguish this buyer
Already in place
- Catering layout preset and larger model catalog
- Mobile vs. fixed comparison data in lib/config/economics.ts
- Lead funnel typing already supports a distinct landing source